Paolo Gottardi

State is a newly-formed company that is proud to design and manufacture eyewear in Chicago, USA. The design of this booth is made to emulate today’s industrial modern sensitivities. 

Marchon Eyewear is a brand that has grown tremendously over the past few years and this design is intended to celebrate that.  The columns serve a dual purpose allowing for both a tactile and visual experience.  An LED television on one side provides visual excitement while the products featured on the rear work with an interactive touch screen.

Chipotle asked us to design a tote bag for their customer-facing website. The totes are fashioned using up-cycled vinyl Chipotle billboards, staying true to brand’s long-standing commitment to the environment. 

This design celebrates Canon’s custom plastic injection facility in Virginia. The inspiration for this design is melted plastic being poured into a mold, we achieved this by using a soft fabric curved canopy with an open top to highlight its asymmetrical shape through negative space. 

Adorama in NYC has a learning center that provides free service to teach potential clients about cameras and technology. In order to service those who cannot attend classes, we created an interactive learning kiosk where people can walk up and view pre-recorded content at their own ease. 

VSP Global is a powerhouse eye insurance company.  The 70’ x 80’ pillowcase hanging sign is intended to house three individual companies that make up the VSP Global umbrella.  A large 20’ projection screen was added to help advertise new VSP initiatives like their industrial design facility.